BFF Workshop

The Brand Film Festival continues to celebrate the innovation, creativity, and effectiveness in cinematic storytelling through the Branded Storytelling workshop. Incorporating live interviews, panels and interactive roundtables, attendees will learn what it takes to create a remarkable brand film and how the reinvention of storytelling is creating unique growth opportunities for organizations.

Event Info

Date: May 3, 2018
Time: 3:00pm – 5:30pm
Location – Blender Workspace, 135 Madison Avenue – Floor 8, New York, NY 10016
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3:00pm - 3:05pm
Introduction

Speaker: Steve Barrett, VP, editorial director, PRWeek/MM&M

3:05pm - 3:35pm
Breaking Barriers through Branded Film

Speakers: Chris Uettwiller, CEO, Dirty Robber, Kirstin Falk, managing director, brand storytelling & innovation,  Charles Schwab, Erin Heyns-Stern, senior brand director and Head of Observatory, NY, Observatory, A Stagwell & CAA Company

Moderator: Steve Barrett, VP, editorial director, PRWeek/MM&M

Hear how to create inspiring content that goes beyond just the “sale”. Learn how create a brand narrative that motivates people to not just feel, but do.

3:40pm - 4:10pm
The ROI of Branded Film

Speaker: Stacey Brickman, Vice President, Marketing, Sony Corporation of America; Max Joseph, Filmmaker, Hungry Man Productions; Television host; Ben Proudfoot, CEO, Breakwater Studios

Moderator: Lindsay Stein, Editor, Campaign U.S.

Speakers will highlight ways to measure the impact of a brand film; how to generate a higher ROI than with traditional advertising; and expensive pitfalls to watch out for.

4:15pm - 5:05pm
Open Discussion Groups

Attendees will have the opportunity to join 25 minute roundtable discussions on key tactics within the art of storytelling. These 10 person open discussion groups lead by a facilitator will foster peer to peer learning. Each attendee will have the opportunity to attend at minimum two roundtable discussions within this 50 minute time frame. Session descriptions below.

5:05pm - 5:30pm
BFF Happy Hour