Speaker: Steve Barrett, VP, editorial director, PRWeek/MM&M
Speakers: Chris Uettwiller, CEO, Dirty Robber, Kirstin Falk, managing director, brand storytelling & innovation, Charles Schwab, Erin Heyns-Stern, senior brand director and Head of Observatory, NY, Observatory, A Stagwell & CAA Company
Moderator: Steve Barrett, VP, editorial director, PRWeek/MM&M
Hear how to create inspiring content that goes beyond just the “sale”. Learn how create a brand narrative that motivates people to not just feel, but do.
Speaker: Stacey Brickman, Vice President, Marketing, Sony Corporation of America; Max Joseph, Filmmaker, Hungry Man Productions; Television host; Ben Proudfoot, CEO, Breakwater Studios
Moderator: Lindsay Stein, Editor, Campaign U.S.
Speakers will highlight ways to measure the impact of a brand film; how to generate a higher ROI than with traditional advertising; and expensive pitfalls to watch out for.
Attendees will have the opportunity to join 25 minute roundtable discussions on key tactics within the art of storytelling. These 10 person open discussion groups lead by a facilitator will foster peer to peer learning. Each attendee will have the opportunity to attend at minimum two roundtable discussions within this 50 minute time frame. Session descriptions below.