For the first time, the Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, will partner with NAB Show.
Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.
Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.
Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.