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Are you kind, or just nice?

Kind Snacks spotlights distinction in new video series

Breaking barriers with branded content

By Chris Uettwiller

Chris Uettwiller, executive producer and partner of Oscar-nominated production company Dirty Robber, discusses the importance of fluidity in creating compelling content

Celeb-driven series Undercover Lyft hits all the right notes

By Joann Whitcher

Ride-sharing service Lyft’s short-form celebrity-driven series is a textbook case of a successful branded film venture.

David Beebe: Brands need to think – and act – like a media company

By Joann Whitcher

The Emmy-award winning producer says brands need to transform to a ‘consumer-first’ content marketing mindset

Otto Bell: Good branded content is not a silver bullet

By Elizabeth Morales

Chief creative officer says it must recognize “a real desire for some kind of value exchange”

Partner Content: Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this innovative approach

Taking Ownership: Charles Schwab Shows the Human Side of Financial Services

By Joann Whitcher

Firm uses inspiring stories in latest campaign

The recipe for a successful brand film

Four producers share the essential components to creating an effective brand film.

Connect with your audience through storytelling and entertainment

By Jessica Lauretti

Jessica Lauretti, global head at RYOT Studio, discusses how to make a brand film stand out

Brand films must tell a story and capture the energy of a company

By Pamela Romanowsky

Screenwriter and director Pamela Romanowsky says emotion plays a major role in brand films

Remember: Intent, distribution, and execution matter

By Jae Goodman

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

Don’t blame brand films for killing commercials

By Diana Bradley

Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.

Brand Film Festival announces 2018 season, partnership with NAB Show

By Brand Film Festival Team

For the first time, the Brand Film Festival, in association with Haymarket Media’s PRWeek and Campaign, will partner with NAB Show.

Risk-taking: The theme of the best brand films, long and short

By Alison Kanski

Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes.

‘Of course it is the future:’ Oscar winner Armando Bo on branded content

By PRWeek staff

Academy Award-winner Armando Bo talks branded content at the 2017 Brand Film Festival in New York.

Film is the form for effective brand storytelling

By Steve Barrett

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.