The Paley Center for Media
25 West 52nd Street
New York, NY 10019


Thursday, May 4
6:00 PM - 10:30 PM


Individual Ticket:
Standard: $350

Groups 2-5:
Standard: $330

Groups 6+: ‎

Standard: $310

Armando Bo, who won an Academy Award for Birdman in 2015, will be interviewed on stage by Brand Film Festival New York jury chair Judy John.

Armando Bo is an Oscar winner filmmaker. His gift for storytelling has been critically acclaimed in the different formats he has experimented with.

Last year, he wrote and directed Lifeline, a 30-minute branded content produced by Ogilvy New York and Anonymous content for Qualcomm. The short film, starred by Olivia Munn and Chinese super star Leehom Wang, was viewed by more than 25 million people worldwide and had over 100 million interactions in social media.

Armando is a prolific advertising director, having shot multi-awarded pieces for brands such as Axe, VW, and Got Milk. He is the co-founder of Rebolucion, one of Best Production Companies of Iberoamerica, with offices in Buenos Aires, São Paulo and Los Angeles.

His longstanding collaboration with Mexican director Alejandro González Iñárritu started with the script of Biutiful -that Armando co-wrote with Nicolás Giacobone-, the film was nominated for Best Foreign Picture at the Academy Award in 2009. In 2012 he directed his first feature film, El último Elvis, premiered at Sundance to rave reviews. It also received several international awards including San Sebastian, London, France, Korea and Bulgaria. He was also one of the screenwriters of Birdman, movie for which he not only received an Academy Award but also a Golden Globe for best original script.

Currently he is working in the pre-production of The One Percent, a TV series created by him for the North-American Premium Cable market. He is also preproducing Stand By, his second feature film as a director.

Armando is mainly a storyteller. He succeeds in making his commercials transmit unique emotions and he is always looking for more, making his work stand out in an exceptional way.

Armando Bo

Academy Award-winning screenwriter and director

Judy began her career as a copywriter, honing her craft at agencies ranging from small independent shops to large multinationals to running her own company. She joined Leo Burnett Toronto in 1999, as Chief Creative Officer, in 2011 added the CEO title for Canada, and in 2016 added the CCO title for North America. Under her direction, Leo Burnett Toronto has been recognized nationally and globally, winning at virtually every show. Highlights include: the first-ever Digital Black Pencil at D&AD in 2006 and the most awarded billboard campaign in the world in 2009. In 2015, she won a second Black Pencil at D&AD, Titanium, Grand Prix and Glass Lion at Cannes, the Emmy for Outstanding Commercial and Always #LikeaAGirl was named by CBS as one of the top three Super Bowl Commercials of all time. The Gunn Report ranked Leo Burnett Toronto, the #1 Agency in Canada and #5 in the world in 2015. In Advertising Age's Awards Report 2015, Judy ranked the #1 CCO in the world. Business Insider ranked Judy #8 in their 30 Most Creative People in Advertising. She was also named to Advertising Age's Creativity50 2014: The Most Creative People of the Year. Along the way, she’s judged top international awards shows including chairing juries at Cannes, The Clios and ADC and most recently on Cannes 2016 Titanium & Integrated jury. In 2016, she joined the Board of Directors of The One Club and The Women's College Hospital Foundation. Everything from Judy’s work ethic to her management style, she learned from years of waiting tables and packing take-out orders at her parents' restaurant.

Judy John

2017 Jury Chair, CEO Canada & Chief Creative Officer North America, Leo Burnett