Brand Film Festival - Branded Storytelling

The Brand Film Festival will continue to celebrate the innovation, creativity, and effectiveness in brand storytelling through the Brand Film Festival - Branded Storytelling workshop. Incorporating live interviews, panels and interactive roundtables, attendees will have the opportunity to learn what it takes to create a remarkable branded film and how the reinvention of storytelling is creating unique growth opportunities for organizations.

3:00PM - Introduction

Steve Barrett, editorial director, PRWeek Global at Haymarket Media US

3:05PM - The New Hollywood: Branded Film

Hear how film is becoming the primary mechanism for brands to tell their stories and where things are heading in the near future.

Moderator:
Steve Barrett, editorial director, PRWeek Global at Haymarket Media US

Speaker:
Andy Goldberg, chief creative officer, GE
Nancy Mahon, senior vice president, global corporate citizenship and sustainability, Estée Lauder

3:40PM - Breaking Bad: How To Make An Effective Brand Film

Our panel of senior marketers, creative's, PR and film producers will get under the hood of the brand film-making process and deconstruct how it works. This session will touch upon the secrets to producing great brand films, what are the pitfalls, and how do you make brand films people want to watch.

Moderator:
Douglas Quenqua, editor-in-chief, Campaign US

Speakers:

Trudy Hardy, vice president, marketing, BMW of North America
Bruce Bildsten, creative director, BMW's The Escape
Eric Stern, managing director and partner, Anonymous Content

4:15PM - Open Discussion Groups

These 10 person open discussion groups lead by a facilitator will foster peer to peer learning. Attendees will have the opportunity to join one of five 25 minute roundtable discussions on key tactics within the art of storytelling. Each attendee will have the opportunity to attend at minimum two roundtable discussions within this 50 minute time frame. Topics include:

-        Ways to Deliver Compelling Content Within Your Branded Film

Hear tips for developing great content and how to produce compelling and engaging stories.

Facilitator:
Rob Wilson, VP content strategy, WE Communications

-        Utilize Multi-platform Storytelling to Drive Brand Engagement

Hear how brands are bringing their stories to life via multi-platform storytelling.

Facilitator:
Steve Babcock, COO, VaynerMedia

-        How to Sell Creativity Internally

Hear tactics on how to sell creative ideas to the c-suite on branded content and film when the concept may be outside of their "creative knowledge".

Facilitator:
Andy Goldberg, chief creative officer, GE

-        Providing the Perfect Pitch For Your Branded Film

Learn how to successfully create the perfect pitch for your branded film.

Facilitator:
Geoffrey DeStefano, CEO, BP Studios

-        How to Tell Age-Old Stories in New Ways

VR/AR/360, live, animated, UGC, doc, platform, even aspect ratio - brands are consistently adapting to changes in how films are made and how stories are told. While the universal elements of storytelling are the same (and largely the stories we tell are the same) it's how we innovate that makes a difference.


Facilitators:
Jenna young, EVP, executive creative director, Weber Shandwick
Ian Cohen, global executive producer & president, Content Creation and Innovation, Weber Shandwick

5:05 - BFF Happy Hour

VENUE

Interface
140 W 30th St
New York, NY 10001

DATE & TIME

Thursday, May 4
3:00 PM - 6:00 PM

TICKETS

No cost
We have limited spots available.  Only 2 spots per company.